Senior Marketing Executive ( HQ-KL)
Senior Marketing Executive ( HQ-KL)
Senior Executive
Responsibilities:
- ’ Conduct in-depth research to identify potential instax B2B markets, industries, and niches with growth potential. Analyze market trends, competitor activities, and customer needs.
- ’ Collaborate with the Sales team and other relevant departments to create a comprehensive B2B expansion strategy aligned with the company's goals and objectives.
- ’ Utilize various lead generation techniques such as email marketing, cold calling, social media outreach, and content marketing to identify and attract potential B2B clients.
- ’ Create detailed customer profiles and buyer personas to understand the unique needs, pain points, and preferences of B2B clients.
- ’ Develop and execute B2B marketing campaigns tailored to the target audience, emphasizing the value proposition and benefits of the company's products or services.
- ’ Collaborate with the sales team to provide them with the necessary marketing materials, leads, and insights to facilitate B2B sales conversions.
- ’ Regularly measure and analyze the effectiveness of B2B marketing campaigns and strategies using key performance indicators (KPIs). Adjust strategies based on data-driven insights.
- ’ Ensure all marketing activities comply with relevant industry regulations and company policies.
- ’ Liaison with external digital agency on social content calendar planning, social media advertising/campaigns on platforms like Facebook, Instagram, and LinkedIn.
- ’ Basic knowledge on CRM, Email Marketing and other analytic tools (e.g. Google Analytics).
- ’ Preferred with proven working experience of 2 year in a fast-paced, operational role with an ability to strive under pressure.
- ’ The Senior Marketing Executive role will focus on conducting market research, developing B2B expansion strategies, identifying and attracting potential B2B clients, and executing B2B marketing campaigns.
Requirements:
- ’ Baseline knowledge of traditional and digital marketing, content marketing, and social media marketing
- ’ Basic knowledge of graphic editing skills( AI, video editing skill)
- ’ Experience with B2B Marketing & Business Development is a huge advantage for Senior Marketing Executive
- ’ Fast learner, growth mindset, and ability to multitask while being detail-oriented.
- ’ Strong verbal and written communication skills
- ’ Microsoft Office proficiency is required.
- ’ Able to work immediately will be an added advantage.
Benefits:
- Annual leave
- Medical leave
- Allowances
- Incentives
- Yearly bonus
Qualification:
Bachelor's Degree/Post Graduate Diploma/Professional Degree
Job Details
Job Specialization:
Marketing/Business Development
Job Location:
Kuala Lumpur, Selangor
Employment Type:
Full-Time
Age Range of Candidate:
21 - 35
Years of Experience:
1
Monthly Salary:
MYR3300 - MYR4500
